It is important to note that if you have e-commerce you must have a Facebook page.
Facebook is a social network that, despite the appearance of the "attractions" of the moment such as Instagram and TikTok, it has been maintained over the years, and it will be for a reason!
What's more? Your competition is already running a page on this space and your being complacent about it means you will lose this golden opportunity.
Wondering how to put your business to the face of the world or maybe you still haven't decided to create a Facebook account for your business? This tutorial is for you. You will learn the 'why and how' factors needed to take your business to the next level.
Why should I create a Facebook account for my online store?
Many entrepreneurs continue to wonder about the reasons for continuing to be active on this social network. Here are some powerful reasons:
#1: Facebook is a great showcase
If you have just started with an online store, it is possible that you have not received any visits yet, and it will probably continue to happen during the first few months.
By creating a Facebook account, you get your online store to spread on social media. This social network is the best showcase for your business because it is a network of networks with a high visibility index. You can use it to drive traffic to your website or sell directly through a Facebook store.
#2: You will attract quality traffic. It is useless to attract traffic if they do not carry out the action you need, in the case of an online store it will be to have shoppers buy your products or hire services.
With your Facebook account, you can attract social traffic, which will be customers who are interested in what you sell. That's a huge win! So it's not a waste time of time.
Users who go to the store probably end up in the URL of a specific product/service. This is because they may have seen their characteristics on Facebook and have decided to know more about the store. Hence the probability of buying from your store will be higher.
#3: A good stimulus to start. With SEO strategy you will improve your online store positions until traffic begins to enter through search engines.
But, as you know, the first few months might not be as planned with metrics that will never seem to rise. This is simply because you are still a newbie. However, this narrative will change when you start showing up and your audience knows, loves, and trusts you. Learn how to improve your visibility with consistent status updates.
Until you achieve good positions in the SERPs of search engines and receive organic traffic you can use Facebook traffic to receive your first visitors.
#4: You can use Facebook's advertising resources. One of the advantages of creating a Facebook account is that the social network has its advertising media to disseminate any type of content: Facebook ads.
With a good segmentation of the potential client, and with a good payment strategy for campaigns, you will achieve your goal.
With time, you will learn how to invest as much as possible and get the most out of each campaign.
5 Basic Steps On How To Create Facebook Page For Your Business
Now that you know how interesting it is to create a Facebook account for your online store, here are detailed the steps you should follow:
1. Registration
First of all, you should keep in mind that you can only create an account if you have a personal Facebook account. Otherwise, you will have to register in advance.
Don't worry about your personal information, as it won't appear anywhere on the company page. Learn more about creating a personal account.
- Select the type of page you are going to create: it can be a company, brand, public figure, or community. Select this option and hit start. Facebook will now ask you for information related to the business:
- Title: We recommend using your business name or the name potential customers will use to find you.
- Category: just type a couple of words that can be associated with your business and the social network will give you some suggestions. It is possible to include your business in more than one category.
- Additional details: You will need to provide other details, such as your phone number and address. However, you can hide this information so that it is not public.
When you have finished filling in this information simply click Continue
2. Add images
This step is more important than it seems: you will need to upload a profile image and a cover image.
Taking into account that it will be the first thing that the user will find about your company, you cannot upload "anything".
The images you choose must be related to your brand image and must be able to identify with the company.
The profile photo will always be related to the name of the company, appearing with the search results every time there is an interaction with the user. For recognizable brands, you can use your logo. If you are a celebrity you can put a picture of your face. And for a local business, you can use an image of a key product or service.
As for the cover photo, it must capture the essence of the brand and convey its personality. You will have to choose an image that can be viewed well on both desktop devices and mobile phones.
3. Select a username
The next step in the tutorial is to create a username.
It is also a very important criterion since it will help users to find you.
The first thing we will learn is that Facebook allows us to use up to 50 characters for the username; however, unless necessary, you shouldn't use all of them.
You must choose a name that is easy to remember and spell.
Write the name and wait for it to be validated. If a green check appears, it is available and can be used. If it is in red you will have no choice but to change it.
4. Business data
In this section, you can find a series of sections that you will have to define to give the maximum amount of information possible to your potential client.
Just click on the option to edit page information (located in the top menu) to get started. These are some of the most interesting sections:
Description: It should be a short description of the business. A couple of lines is more than enough.
Contact: Add all the contact details that you think are interesting.
Location: If you have a physical store, it may be a good idea to add its location. In this section, you can fill in other details, such as the places where you make deliveries.
Hours: it is essential if you have a physical establishment. Thus, the client will know when it can be found open.
Other options: here you can find additional options such as the price range of the products/services you offer, privacy policy, legal notice, etc.
5. First publication
At this point, you already know how to create a Facebook account for your business. Now all that remains is to create the first publication and get it to reach your readers.
To do this, click "Create Post" and you're done! You can start publishing your content and your Facebook community will see it.
You can start from public publications or start by sharing those differences in your sector.
Simply click on Public Page (in the left menu) and invite your audience to follow you.
How To Create An Online Store On Facebook
Your store is your selling point that's why you need to get the setup and projection right.
The main online sales channel must be your website. Hence you need to have a website that your customers will be redirected to each time they visit your store.
My emphasis is that the more channels you have on the Internet where you can offer your products, the better and your Facebook page is one of them.
Now that you have just created your corporate page for your e-commerce you can take advantage of the opportunity that this social network offers you and have a store that redirects to the products of your online store.
You read that correctly: it will be a "store" in quotes since you will be able to upload your product sheets (images, prices, and description), but there will always be a button that will direct shoppers to your website.
It will be there where the sale will always materialize.
The advantage is that if you upload posts to Facebook with photos of your products, you will be able to tag the products, as long as they are previously uploaded to this "Facebook store".
Ready to have your shop now? Let's get started then.
If you want to create your own, start by clicking "Shop" in the options header of your Facebook page.
In case it doesn't appear, which is quite likely, go to "Page settings" within the page options panel and look for the "Templates & Tabs > Store" option.
You must activate that option and if you wish, drag it to the top, so that this is one of the first sections that your followers see on your page.
That's easy!
3 Ways To Market And Boost Your Stores
These marketing actions will help you boost your products with your Facebook page. It's time to work and "improve" your new business account.
These tips will help you boost your store's visibility:
#1: Create a group for your brand to create a community and belong to it
On Facebook, you can create groups that deal with different topics, such as one related to your brand.
You must bear in mind that users who subscribe do not want to find themselves in a SPAM group, but rather one in which they have information of interest that can help them solve their doubts.
Make sure to create varied content and answer any questions that may arise.
#2: Share posts from your corporate blog to generate conversation. As a brand, you will have to find a way to resonate in the market. No matter what you do, you are almost certainly in a saturated market and you need differentiating elements to make a difference.
Blog posts are an interesting SEO strategy that will help you improve your search engine rankings.
You should know that it can also be very interesting to share them on social networks like Facebook since they help to generate conversation.
If you manage to make the content go viral, it will start raining “likes” and other endowments and it will be shared many times. This visual effort will be accompanied by many visits to the store that will lead to conversions.
#3: Create events for live videos/webinars via Facebook with your page explaining the features and benefits of your products
One of the problems with online products is that the consumer cannot have them in front of them or touch them.
Customers may have many doubts which will make them decide not to buy the product. In this sense, videos or live webinars on Facebook work well.
They allow you to create a direct communication channel to explain how each product works. It is also a good format to answer all the questions related to it.
Conclusion
Now that you know how to create a Facebook account for your business, it's time to get down to work.
Still don't know how Facebook works and how to stand out on the platform? Check out our page on how to start on Facebook and grow your network.